Marketing Solutions for Home Service Companies and Trades


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Overcoming Industry Challenges

We specialize in crafting strategic and impactful marketing solutions designed specifically for skilled trades and home services companies. With an in-depth knowledge of the industry, we navigate the intricacies of your local market to deliver you a tailored strategy that will resonate with your target audience.

Difficulty Getting Leads

Implementing a targeted and focused lead gen strategy will increase your visibility online and attract qualified leads to your website and landing pages. Lead contact info is pulled into a software management system where they can then be nurtured and converted to new sales, services, contracts and referrals.

Seasonal Fluctuations

Service businesses experience fluctuations in demand leading to cash-flow, work-force, vehicle cost and overhead recovery challenges. Strategic promotions, diversifying services and leveraging technology for improved efficiency and client retention will help stabilize revenue throughout the year.

Managing Reviews

Establishing credibility and trust with potential leads is vital, especially in an era dominated by online reviews. Our software offers proactive strategies for engaging with customer feedback and maintaining a positive online presence, building trust and effectively managing your company's online reputation.


In the highly competitive service industry, companies struggle with pricing pressure. We showcase your company's brand beyond price. Focusing on unique selling propositions showcasing superior service, expertise, and value move customers towards making informed decisions that prioritize quality and distinction.


“We understand the challenges skilled trades and service businesses face in the industry. We’ve built our entire system around addressing those challenges with effective solutions”

Phil Furlong ~ Founder

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Skilltrade Marketing

The system

Our data-driven approach that revolutionized home services marketing with precision targeting and continuous optimization.

lead stage dial
Attract 70%


Targeted Traffic to your Brand

Developing tailored websites, pages, and profiles, engaging visitors and creating awareness and interest in the products and services you offer with optimized, compelling and relevant content that resonates with your audience.

leadraker crm computer background
Capture 80%


Lead Contact Information

Capturing lead contact info from various sources using the Skilltrade LeadRaker integration software provides a centralized database a multitude of tools to manage new leads, sales, calendars, and automations.

compass signifying direction to nurture leads
Nurture 90%


The Decision Process

Advanced mechanisms that nurture new prospects and existing customers; providing value, establishing trust, educating, and ultimately moving them toward making the choice to choose your brand, products, and services.

5 star review on mobile app
Convert 100%


Prospects to Customers

Continuously monitoring and analyzing the performance of our content marketing efforts and tracking key metrics such as website traffic, lead conversion rates, email engagement, and customer acquisition costs.

Working together with Trades, Home Service Companies, and Builders

hvac engineer using crm systems

How we became home services marketing leaders

I started working in the family HVAC business back in Ottawa in my 20’s. A lot has changed in the way we attain clients in 30 years. I’ve owned 2 HVAC companies and worked with many other trades on various projects.

In 2016 I transitioned to internet marketing helping businesses increase sales and revenue and over those years, put together a rock-star marketing team.


Appreciated by our clients

It starts by connecting with us

Let's see how together we make something happen for your home service business

Trade and Home Services Business Tips

Explore the latest trends, expert advice, and captivating stories on our blog and find valuable insights to fuel your success journey.
Dive into a world of knowledge and inspiration!

We currently service clients in Canada, the US, and Australia and meet VIA zoom

Our approach begins with in-depth market research to understand your target audience, their needs, and behavior. We then craft personalized strategies, ensuring that our marketing messages resonate with your potential customers.

We begin with a 30 minute (ZOOM Call) interview to first see if we are a good fit to work together. This is not a sales call. It’s simply a time to meet each other online and discuss some preliminary points.

The next meeting we call ‘Discovery’ where we want to learn the specifics of your business, goals and expectations. During these sessions, our goal is to gain a comprehensive understanding of your company, its triumphs, challenges, and goals. This is a strategic conversation aimed at uncovering valuable insights.

What to Expect:

  1. Company Wins and Successes: We want to celebrate your achievements with you. Share your success stories, milestones, and any recent wins that highlight your company’s strengths.

  2. Challenges and Setbacks: Every journey has its challenges. Let’s discuss any obstacles or setbacks your company may have encountered. Understanding these difficulties is key to formulating effective strategies moving forward.

  3. Current Strategies and What’s Working: Tell us about your current business strategies. What initiatives are proving successful, and what aspects of your approach are yielding positive results?

  4. Areas for Improvement: No business is perfect, and we’re here to help identify areas for improvement. Whether it’s operational efficiency, marketing effectiveness, or any other aspect, we want to understand where you see opportunities for growth.

  5. Goals and Aspirations: Share your short-term and long-term goals. What does success look like for your company, and how can we align our efforts to support these objectives?

  6. Your Vision for Partnership: If you’re exploring a partnership with us, we’re eager to hear your vision. What are your expectations, and how can we tailor our services to meet your unique needs?

By the end of Discovery session, our aim is to have a clear picture of your company’s landscape. This knowledge will empower us to provide tailored solutions that will drive meaningful results, and more importantly ROI.

We look forward to a collaborative conversation that sets the stage for a successful proposal and partnership.

Book your discovery call now, and let’s embark on this journey together!

This would depend on what is revealed through the Discovery phase explained in Question 1. Different marketing channels work better for different types of business or different trades. However, based on our experience, a combination of local SEO, targeted social media advertising, and strategic content marketing has proven effective for home services businesses. These channels help boost visibility, engage local audiences, and establish credibility.

We have extensive experience in the home services industry, having successfully collaborated with several HVAC, plumbing, and electrical businesses. Our specialized knowledge allows us to tailor strategies that address the unique challenges and opportunities in your specific niche.

We develop dynamic marketing plans that account for seasonality. During peak times, we focus on promoting specific services, while off-peak periods may involve targeted promotions or maintenance plan campaigns to maintain a consistent customer flow.

We emphasize clear and concise communication, using a mix of engaging visuals and simplified language in our content. Additionally, we prioritize educational content that helps demystify technical aspects, making it accessible to a wider audience.

Our local SEO strategies involve optimizing your online presence for relevant local searches. We focus on creating location-specific content, managing online reviews, and implementing geographically targeted advertising to enhance your visibility within the local market.

We understand the urgency of emergency services. Our marketing plans include real-time response strategies, such as targeted ads during peak hours, ensuring your business is prominently featured when customers are in need.

We prioritize educational content through blog posts, informative videos, downloadable guides, as well as making your existent customer base aware of this content through email marketing. This not only establishes your expertise but also empowers customers to make informed decisions, fostering trust in your services.

Our reputation management includes monitoring and responding to reviews promptly. We also implement strategies to encourage positive reviews and address any negative feedback professionally, showcasing your commitment to customer satisfaction. As a preferred alternative, we have custom software that you will have access to manage new leads, followup, as well as request and manage reviews.